Have You Considered Learning How To Write Effective Copy?

November 7, 2006

What really is copy?
Quote from en.wikipedia.org/wiki/Copywriting
Copywriting is the process of writing a piece of literature with the object of promoting a person, business, opinion, or idea. It may be used as plain text, as a radio or television advertisement, or in a variety of other media. The main purpose of this type of writing this marketing copy, or promotional text, is to persuade the listener or reader to act — to buy a product or ascribe to a certain viewpoint, for instance…

As you can see, this is what is called smart marketing. The purpose of all the business owners in the world is to make money and spend as little as possible advertising their businesses. Unfortunately there are many that never make a cent, they even loose a lot of their hard earned cash in wrong advertising! This is a huge problem especially in the Network Marketing Industry. Having a ton of competitors in any given system, advertising the same opportunity, products and more doesn’t seem to help either. That’s were the art of copywriting comes into place.
So how can “Joe Normal” cost-effectively advertise his/her business without spending him-/herself into banrupcy; this is really simple. In order to be able to compete in the ever growing marketplace, either online or offline, we have to learn to master copywriting. Without it, we might as well shut shop! Why do you think so many marketers, especially in MLM fail? Yes, you guessed it. A lack of copywriting skills.

The best way to learn effective copywriting is to study the masters of the craft. See how they apply the art to their marketing materials and learn from them.

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Email Net-iquette

November 7, 2006

We all heard the following statement before: “you only have one chance to make a good first impression.” And in email communications, the first impression is the most important, as it is visual (a consumer LOOKS and SEES before he/she READS.)

You wouldn’t want to walk into a grimy, dimly lit shop either, would you? The same principle applies to email net-iquette. If we want to attract people to our emails, we will have to adhere to some rules and asthetics!

Most likely you would have seen some rather dull and ugly looking emails received in your inbox?! I admit, I’m guilty myself of sending them. You know what I’m talking about: an orange background and yellow borders, multi-colored text in all sizes from gigantic to microscopic, a message that looks like it was created by a crazed toddler? And to top it all off, there were so many animated moving objects, you felt like you came off a spinning wheel. DIZZY- If you did, I bet you didn’t feel the urge to read that email, did you? You probably just deleted it as quickly as possible.

==> PUT OUT THE WELCOME MAT

You want your email message to be friendly and inviting, not weired and scary. The suggestions below, and they’re just suggestions, not hard and fast rules will go a long way towards making recipients eyes say “come on in and explore” to your message.

==> DO’s and DON’Ts FOR ATTRACTIVE EMAILS

Try NOT to use use COLOR fonts in your message. (Leave that to junior high girls who want to write about Paris and her latest squeeze) Use BLACK TEXT ON A WHITE BACKGROUND. When you’re “speaking” in black and white, people will give their full attention to your message without being distracted by your color scheme. DON’T use UNCOMMON FONTS. If someone’s system doesn’t recognize the font you’ve selected, they could see gibberish instead of your brilliant message.

DO use the email marketers FAVORITE FONTS: Arial, Times New Roman, and Courier New

==> And please

DON`T use flashing buttons or banners in your email! Your prospects have undoubtedly gotten their fill of “flashy blink” when they’ve surfed the Internet. They don’t need more from you.

==> GET HYPER WITH EMAIL HYPERLINKS

An email hyperlink is just geek-talk for a link in your email to a website, or email address. Sounds simple enough, and it is (unless you try to contact a prospect on AOL who may not be able to receive “clickable” links.)

Don’t worry. There’s a “solution” for this:  simply type mailto: in front of your email address ==> no space in between, and
include the : <==

For a link to a web page, you need to write your link this way:

http://www.yourdomain.com

And don’t forget to tell your recipient that they can copy and paste this link into their browser if it’s not highlighted.

==> ALWAYS USE SIGNATURE TAGS

Today, it’s common practice on the Internet to tell people about your product or service with a SIGNATURE TAG, which is 3-6 lines of text (usually) that is automatically added to every message you send. This can add to your bottom line of business. Especially if you are marketing products. If you make it easy for people to visit your site by clicking on the hyperlink, then you will automatically get more hits.

To add a tag to your messages, simply open your email program. Find the SIGNATURES TAB (for example: located in the
TOOLS/OPTIONS menu in Outlook Express). Just follow the easy instructions for creating a sig file. You will find it simple enough and be amazed at the results.
Have fun 😉


It’s Been A Couple Of Weeks Since I joined PIF4P

November 5, 2006

So much going on in my business life right now. I feel that my head is reeling with all the new things I’m learning regarding proper website promotion. I wasted years trying to build a Network Marketing business the wrong way. The irony here is, that I didn’t even know. I spent the last 10 months learning smart marketing and I feel like I’m doing a fast track learning course what most people probably take 3 years to do. The thing is, I have still so much to learn; my current project is squeeze pages and copywriting.

Since I joined PayItForward4Profits I have managed to increase my team by 4 new people in under 2 weeks. Considering that I only did 2 days of promoting, that’s really a great result. My next target is to do a full 30 day promotion without spending any money at all. I will keep you posted in further articles on how that’s coming to.