What really is copy?
Quote from en.wikipedia.org/wiki/Copywriting
Copywriting is the process of writing a piece of literature with the object of promoting a person, business, opinion, or idea. It may be used as plain text, as a radio or television advertisement, or in a variety of other media. The main purpose of this type of writing this marketing copy, or promotional text, is to persuade the listener or reader to act — to buy a product or ascribe to a certain viewpoint, for instance…
As you can see, this is what is called smart marketing. The purpose of all the business owners in the world is to make money and spend as little as possible advertising their businesses. Unfortunately there are many that never make a cent, they even loose a lot of their hard earned cash in wrong advertising! This is a huge problem especially in the Network Marketing Industry. Having a ton of competitors in any given system, advertising the same opportunity, products and more doesn’t seem to help either. That’s were the art of copywriting comes into place.
So how can “Joe Normal” cost-effectively advertise his/her business without spending him-/herself into banrupcy; this is really simple. In order to be able to compete in the ever growing marketplace, either online or offline, we have to learn to master copywriting. Without it, we might as well shut shop! Why do you think so many marketers, especially in MLM fail? Yes, you guessed it. A lack of copywriting skills.
The best way to learn effective copywriting is to study the masters of the craft. See how they apply the art to their marketing materials and learn from them.